ASPCA® Mission: OrangeTM

Most people who are aware of animal rights have heard of the ASPCA. They were originally founded in 1866 as the first animal welfare organization in the United States. Since then, they have reached over 1,000,000 members throughout the United States in their national organization and still strive to prevent cruelty to animals. They are always on a continuing mission to find new methods for helping animals. Their latest project, ASPCA® Mission: OrangeTM, is a targeted approach in helping various communities improve humane animal treatment.

ASPCA® Mission: OrangeTM launched in 2007. The purpose of this project is for the ASPCA to form partnerships with targeted communities throughout the year. For 2007, the following communities made it on their list:

1. Austin, Texas
2. Gulfport-Biloxi, Mississippi
3.Philadelphia, Pennsylvania
4. Spokane, Washington
5. Tampa, Florida

Their goal is to help these communities "improve save rates, prevent animal cruelty and create model humane communities." With the ASPCA's experience and knowledge they will work with these communities and educate them in improved ways of handling their facilities. They have committed to helping each of these cities for three years. As these communities reach their goals of improvement, the ASPCA will move to other communities. Ultimately, they would like to help new communities within 2008. During their partnerships, the ASPCA will donate up to $200,000 to each of these communities. The success of their work will be measured by their adoption rates, which they hope to achieve a 10% rate increase by the end of the year. The long term goal is to achieve a 75% save rate among animals brought to their facilities. Information for these communities will be shared from the Richmond SPCA, whom are the model organization. The Richmond organization achieved not having to euthanize any healthy, homeless animals in 2006. They will be the model for other organizations to follow in their daily operations and unique techniques for improving adoptions. The ASPCA is branching out with this major project in order to prevent cruelty to animals.

The ASPCA continously strives to improve living for animals. With their new project, they will help other communities improve operations and save the lives of many animals through increased adoption rates and decreased euthansia rates. The ASPCA is and will remain one of the nations leaders in preventing the cruelty to animals.

For more information on their project, visit:
http://www.aspca.org/site/PageServer?pagename=missionorange_overview